The legend of Ferrari Trento began in 1902 with a man, Giulio Ferrari, and his dream of creating a wine in Trentino capable of competing with the best French Champagnes. He was a pioneer; the first to realize the extraordinary vocation of his area, and the first to made substantial plantings of Chardonnay in Italy

In 1906, Giulio Ferrari won the gold medal at the International Exhibition in Milan, the first recognition of the quality of Ferrari Trento sparkling wines.

From the ruins of the Second World War, a rebirth brings the first Riserva wines to light. In 1943, Trento was bombed and Giulio Ferrari took refuge in his hometown—though not before having the winery in the city centre sealed behind brick walls. Upon his return, an invaluable treasure emerged untouched: the forefather of Trentodoc discovered that time had bestowed remarkable complexity and elegance upon his sparkling wines.

Giulio Ferrari passed on his obsessive devotion to quality to Bruno Lunelli. The patriarch of the family that would go on to transform Ferrari Trento sparkling wines into the foremost ambassadors of the Italian art of living worldwide did not hesitate for a moment: he went deeply into debt to acquire the company, which at the time produced just 9,000 bottles.

A closely guarded secret led to the creation of the most awarded Italian sparkling wine of all time: Mauro Lunelli deliberately “forgot” 5,000 special bottles, born from the grapes of the Maso Pianizza vineyard, which would become the first Giulio Ferrari Riserva del Fondatore.

Growing in scale without ever compromising on quality: Ferrari Trento reaches the milestone of one million bottles.

The Italian national football team, world champions in Spain, toasts their victory in
Front of the world with Ferrari Trento.

Villa Margon becomes the Group’s representative headquarters. The Lunelli family restores the 16th century complex to its former splendour.

Construction of a new headquarters in Ravina, adjacent to the historic winery and significant expansion of production capacity.

It was time for another passing of the torch: Gino Lunelli appointed his nephew Matteo as President and Chief Executive Officer of Ferrari Trento. The new generation soon took centre stage in another historic toast—that of the celebrations marking the 150th anniversary of the Unification of Italy.

Ferrari Trento reaches the top step of the podium at the World Championships of sparkling wines, winning for the first time the title of “Sparkling Wine Producer of the Year” at The Champagne & Sparkling Wine World Championships. It also inaugurates Expo Milano 2015 as the official toast of the Italy Pavilion. The estate-owned vineyards achieve Biodiversity Friend certification.

Ferrari Trento is the official toast of the Emmy Awards, initiating a five – year partnership

Ferrari Trento publishes its first Sustainability Report. The company’s Trentodoc sparkling wines stand alongside Luna Rossa Prada Pirelli at the America’s Cup.

From 2021 to 2024, Ferrari Trento is the Official Toast of Formula 1®: for the first time, an Italian sparkling wine takes its place on the podium, crowning one of the most iconic celebrations in the world of sport.

Ferrari Trento toasts its first 120 years. The company also reaches the milestone of Carbon Neutrality certification.

Ferrari Trento toasts its first 120 years. The company also reaches the milestone of Carbon Neutrality certification.

Expo Osaka 2025 is inaugurated: Ferrari Trento is the official toast of the Italy Pavilion. During the State Banquet at the Quirinale, the British royals, King Charles III and Queen Camilla, raise a glass with Ferrari Riserva Lunelli 2016.